Anything you like providing it's not offensive to our other users! Some people like to relate it to their camera and others a basic reflection on their daily life. You can change it as often as you like so feel free to be creative.
What should I name my journal?
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The 15-25 letter limit should be mentioned here. I was confused, when first getting notice that the journal title is too short, and then again confused when discovered I could not give the long title that wished to give.