Joe's comments are summarised thus:
Is Blipfoto going to remain ad-free?
It’s still a vital part of the ethos that your membership guarantees you an ad-free experience. We have no plans to change that. We have no plans to introduce outside advertising anywhere on Polaroid Blipfoto.
Now call me paranoid but I have heard this "we have no plans" many times before. It leaves the door wide open for a later introduction - it just wasn't in the plans.
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More worrying is No Outside Ads... so inside ads are coming for non members? What classifies an inside ad? Inside if it is from Polaroid or any of their carefully selected 3rd party partners? Though to be fair the whole website is now one big ad for Polaroid